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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
Consumer Behavior Building Marketing Strategy 9/e - with DDB Needham Data Disk
Author: Delbert I Hawkins, Roger J Best, Kenneth A Coney, Delbert Hawkins, Roger Best, Kenneth Coney
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrate...  more »
ISBN-13: 9780072865493
ISBN-10: 0072865490
Publication Date: 3/12/2003
Pages: 768
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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