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Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing)
Consumer Behavior Building Marketing Strategy - Irwin/Mcgraw-Hill Series in Marketing
Author: Del I. Hawkins, Roger J. Best, Kenneth A. Coney
CONSUMER BEHAVIOR is a 4-color undergraduate (and graduate) consumer behavior text. The major purpose of the this text is to give students the knowledge and skills necessary to perform detailed consumer analysis in order to understand markets and develop effective marketing strategies.
ISBN-13: 9780256218954
ISBN-10: 0256218951
Publication Date: 8/19/1997
Pages: 784
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Publisher: Irwin Professional Publishing
Book Type: Hardcover
Members Wishing: 0
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