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Consumer Behavior: Building Marketing Strategy
Consumer Behavior Building Marketing Strategy
Author: David Mothersbaugh, Delbert Hawkins
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep under...  more »
ISBN-13: 9781259232541
ISBN-10: 1259232549
Publication Date: 9/1/2015
Pages: 816
Edition: 13
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Publisher: McGraw-Hill Education
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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