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Consumer Behavior: Implications for Marketing Strategy
Consumer Behavior Implications for Marketing Strategy
Author: Cathy Neal, Pascale Quester, Delbert I. Hawkins, Del I. Hawkins
The third edition of this market-leading text retains a strategic focus on the critical importance of the consumer decision-making process. The authors blend theory with application in a way that enables students to understand how strategy can drive and affect practical marketing decisions. This text provides students with a broad understanding ...  more »
ISBN-13: 9780074714409
ISBN-10: 0074714406
Publication Date: 9/30/2001
Pages: 607
Edition: 3rd
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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