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Consumer Behavior: Implications for Marketing Strategy
Consumer Behavior Implications for Marketing Strategy
Author: Del I. Hawkins, Roger J. Best, Kenneth A. Coney
The third edition of this market-leading text retains a strategic focus on the critical importance of the consumer decision-making process. The authors blend theory with application in a way that enables students to understand how strategy can drive and affect practical marketing decisions. This text provides students with a broad understanding ...  more »
ISBN-13: 9780256094091
ISBN-10: 0256094098
Pages: 688
Edition: 5th
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Publisher: Richard D Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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