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Consumer Behavior
Consumer Behavior
Author: J. Paul Peter
Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognitio...  more »
ISBN-13: 9780072410648
ISBN-10: 0072410647
Publication Date: 7/3/2001
Pages: 608
Rating:
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5 stars, based on 1 rating
Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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