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Consumer Behavior and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)
Consumer Behavior and Marketing Strategy - McGraw-Hill/Irwin Series in Marketing
Author: J. Paul Peter, Jerry Olson
Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses. With this information, students will be able to understand markets and develop effective marketing strategies. The authors have developed what they call the Wheel of Consumer Analysis, which is a tool to help the reader understand how consu...  more »
ISBN-13: 9780071121118
ISBN-10: 0071121110
Publication Date: 7/2001
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Publisher: McGraw-Hill Education - Europe
Book Type: Paperback
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