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Consumer Behavior (10th Edition)
Consumer Behavior - 10th Edition
Author: Michael R. Solomon
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people?s social experiences.
ISBN-13: 9780132671842
ISBN-10: 0132671840
Publication Date: 1/6/2012
Pages: 640
Edition: 10
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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