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Consumer Behavior Second Edition
Consumer Behavior Second Edition
Author: Wayne D. Hoyer, Deborah J. Macinnis
Active field researchers and award-winning teachers, Hoyer and MacInnis provide undergraduate students with an accessible and highly topical introduction to consumer behavior. A broad conceptual model of consumer behavior helps student to see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical prin...  more »
ISBN-13: 9780618013265
ISBN-10: 0618013261
Publication Date: 7/31/2000
Pages: 672
Edition: 2
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Publisher: Houghton Mifflin Company
Book Type: Paperback
Members Wishing: 0
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