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Consumer Behavior
Consumer Behavior
Author:
Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhance... more »
Author:
Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhance... more »
ISBN-13: 9780471545170
ISBN-10: 0471545171
Publication Date: 2/1994
Pages: 784
Rating: ?
ISBN-10: 0471545171
Publication Date: 2/1994
Pages: 784
Rating: ?
0 stars, based on 0 rating
Publisher: Wiley
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
