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Search -
Consumer Behavior
Consumer Behavior
Author:
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of ... more »
Author:
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of ... more »
ISBN-13: 9780030211089
ISBN-10: 0030211085
Publication Date: 7/6/2000
Pages: 592
Rating: ?
ISBN-10: 0030211085
Publication Date: 7/6/2000
Pages: 592
Rating: ?
0 stars, based on 0 rating
Publisher: South-Western College Pub
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Consumer Behavior
- Business & Money >> Marketing & Sales >> Marketing >> Research
