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Consumer Behavior (9th Edition)
Consumer Behavior - 9th Edition
Author: J. Paul Peter, Jerry Olson
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topi...  more »
ISBN-13: 9780073404769
ISBN-10: 0073404764
Publication Date: 12/21/2009
Pages: 576
Edition: 9
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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