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Consumer Behavior
Consumer Behavior
Author:
This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.
Author:
This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.
ISBN-13: 9780131689152
ISBN-10: 0131689150
Pages: 598
Edition: 2nd
Rating: ?
ISBN-10: 0131689150
Pages: 598
Edition: 2nd
Rating: ?
0 stars, based on 0 rating
Publisher: Longman Higher Education
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
