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Consumer Behavior
Consumer Behavior
Author:
This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.
Author:
This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.
ISBN-13: 9780471596417
ISBN-10: 0471596418
Publication Date: 1/17/1996
Pages: 592
Edition: 1
Rating: ?
ISBN-10: 0471596418
Publication Date: 1/17/1996
Pages: 592
Edition: 1
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> Marketing & Sales >> Advertising
- Business & Money >> Marketing & Sales >> Marketing >> Research
- Engineering & Transportation >> Accounting & Finance >> Accounting
