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Consumer Behaviour: Applications in Marketing
Consumer Behaviour Applications in Marketing
Author: Professor Robert East, Malcolm Wright, Professor Marc Vanhuele
Until now Masters and MBA students have been under-served by books on consumer behaviour. Written by a trusted and respected academic this book includes the psychological and social issues that students cover on their course along with exploration of more quantitative approaches to marketing research and `evidence based' marketing solutions. Rea...  more »
ISBN-13: 9781412934305
ISBN-10: 1412934303
Publication Date: 6/5/2008
Pages: 344
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Publisher: Sage Publications Ltd
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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