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Consumer Behaviour: Applications in Marketing
Consumer Behaviour Applications in Marketing
Author: Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. — The third edition maintains a strong focus on the use of research, helping students to develop an...  more »
ISBN-13: 9781473919501
ISBN-10: 1473919509
Publication Date: 1/9/2017
Pages: 368
Edition: 3
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Publisher: SAGE Publications Ltd
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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