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Consumer Behaviour: Australian Edition
Consumer Behaviour Australian Edition
Author: Hawkins, Neal, Quester
"Consumer Behaviour", the market leading text by Cathy Neal and Pascale Quester, is now even more current, more lively and more relevant. The changes are apparent in every chapter; there are new cases, engaging vignettes, and interesting advertisements to illustrate theoretical concepts and motivate student thinking. There is a greater focus on ...  more »
ISBN-13: 9780256143393
ISBN-10: 0256143390
Publication Date: 11/1/1993
Edition: Australian ed
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Publisher: Irwin Professional Publishing
Book Type: Paperback
Members Wishing: 0
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