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Consumer Boycotts: Effecting Change Through the Marketplace and the Media
Consumer Boycotts Effecting Change Through the Marketplace and the Media
Author:
Despite the increasing occurrence of consumer boycotts, little has been written about this form of social and economic protest. This timely volume fills the knowledge gap by examining boycotts both historically and currently. Drawing on both published and unpublished material as well as personal interviews with boycott groups and their targets, ... more »
Author:
Despite the increasing occurrence of consumer boycotts, little has been written about this form of social and economic protest. This timely volume fills the knowledge gap by examining boycotts both historically and currently. Drawing on both published and unpublished material as well as personal interviews with boycott groups and their targets, ... more »
ISBN-13: 9780415924573
ISBN-10: 041592457X
Publication Date: 8/11/1999
Pages: 284
Rating: ?
ISBN-10: 041592457X
Publication Date: 8/11/1999
Pages: 284
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Consumer Behavior
- Business & Money >> Marketing & Sales >> Marketing >> Research
- Business & Money >> Economics >> Commerce
