Skip to main content
PBS logo
 
 

Search - Consumer Demographics and Behaviour: Markets are People (The Springer Series on Demographic Methods and Population Analysis)

Consumer Demographics and Behaviour: Markets are People (The Springer Series on Demographic Methods and Population Analysis)
Consumer Demographics and Behaviour Markets are People - The Springer Series on Demographic Methods and Population Analysis
Author: Jo M. Martins, Farhat Yusuf, David A. Swanson
This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that sha...  more »
ISBN-13: 9789400718548
ISBN-10: 9400718543
Publication Date: 11/30/2011
Pages: 236
Edition: 2011
Rating:
  ?

0 stars, based on 0 rating
Publisher: Springer
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres: