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The Consumerist Manifesto: Advertising in Postmodern Times (Comedia)
The Consumerist Manifesto Advertising in Postmodern Times - Comedia
Author: Martin P. Davidson
Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared.
ISBN-13: 9780415046190
ISBN-10: 041504619X
Publication Date: 8/1992
Pages: 217
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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