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Contemporary Advertising, 5th ed (The Irwin series in marketing)
Contemporary Advertising 5th ed - The Irwin series in marketing
Author: Arens, Bovee
"Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising fr...  more »
ISBN-13: 9780256134124
ISBN-10: 025613412X
Publication Date: 10/1/1993
Pages: 571
Edition: 5th
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Publisher: McGraw-Hill Inc.,US
Book Type: Hardcover
Members Wishing: 0
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