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Contemporary Advertising with PowerWeb and CD-ROM
Contemporary Advertising with PowerWeb and CDROM
Author: William F. Arens
Contemporary Advertising is one of the best selling advertising texts. It is best known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it impacts advertising strategy...  more »
ISBN-13: 9780072500417
ISBN-10: 0072500417
Publication Date: 8/13/2001
Pages: 704
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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