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Contemporary Marketing 2011
Contemporary Marketing 2011
Author: Louis E. Boone, David L. Kurtz
CONTEMPORARY MARKETING, 2011 Edition, includes everything you need to know to begin a successful marketing career, as well as information and insights to help you understand your own professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the marketing mix, along with a wide variety of ...  more »
ISBN-13: 9780538746892
ISBN-10: 0538746890
Publication Date: 1/1/2010
Pages: 816
Edition: 14
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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