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Contemporary Marketing Study Guide
Contemporary Marketing Study Guide
Author: Louis E. Boone, David P. Stone, Judith D. McDuff
Boone and KurtzĘs Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The tenth edition i...  more »
ISBN-13: 9780030314049
ISBN-10: 0030314046
Edition: Revised
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Publisher: Saunders College Publishing
Book Type: Paperback
Members Wishing: 0
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