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Contemporary Marketing
Contemporary Marketing
Author: Louis E. Boone, David L. Kurtz
Over the years, Boone and Kurtz's CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new Fourteenth Edition continues the Boone and Kurt...  more »
ISBN-13: 9780324582031
ISBN-10: 032458203X
Publication Date: 2/18/2009
Edition: 14
Rating:
  • Currently 5/5 Stars.
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5 stars, based on 1 rating
Publisher: South-Western College Pub
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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