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Contemporary Research Methods and Data Analytics in the News Industry (Advances in Media, Entertainment, and the Arts)
Contemporary Research Methods and Data Analytics in the News Industry - Advances in Media, Entertainment, and the Arts
Author: William J. Gibbs
The advent of digital technologies has changed the news and publishing industries drastically. While shrinking newsrooms may be a concern for many, journalists and publishing professionals are working to reorient their skills and capabilities to employ technology for the purpose of better understanding and engaging with their audiences.Contempor...  more »
ISBN-13: 9781466685802
ISBN-10: 1466685808
Publication Date: 7/1/2015
Pages: 339
Edition: 1
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Publisher: IGI Global
Book Type: Hardcover
Members Wishing: 0
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