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The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again
The Content Formula Calculate the ROI of Content Marketing Never Waste Money Again
Author: Michael Brenner, Liz Bedor
The Content Formula answers the biggest question currently on marketer?s minds: what is the ROI of content marketing? This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measur...  more »
ISBN-13: 9780997050806
ISBN-10: 0997050802
Publication Date: 11/25/2015
Pages: 104
Edition: 1
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Publisher: Marketing Insider Group
Book Type: Paperback
Members Wishing: 1
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