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Content is King: News Media Management in the Digital Age
Content is King News Media Management in the Digital Age
Author: Gary Graham, Anita Greenhill, Donald Shaw, Chris J. Vargo
From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. ...  more »
ISBN-13: 9781623565459
ISBN-10: 1623565456
Publication Date: 10/22/2015
Pages: 208
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Publisher: Bloomsbury Academic
Book Type: Paperback
Members Wishing: 0
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