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Content Strategy 101: Transform Technical Content into a Business Asset
Content Strategy 101 Transform Technical Content into a Business Asset
Author: Sarah S. O'Keefe, Alan S. Pringle
Technical content is often the last in line for investment and innovation, but poor content has profound effects inside and outside the organization-it damages your reputation, shrinks sales, and causes legal problems. Content Strategy 101 is an invaluable resource for transforming your technical content into a business asset.
ISBN-13: 9780982811849
ISBN-10: 0982811845
Publication Date: 9/10/2012
Pages: 182
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Publisher: Scriptorium Publishing Services, Inc.
Book Type: Paperback
Members Wishing: 0
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