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Continuous Consumer Market Measurement
Continuous Consumer Market Measurement
Author: Raymond Kent
A full account of the procedures used by market research agencies in the measurement of market sizes, profiles and trends on a continual basis. A general overview is followed by detailed analyses of how agencies operate panels and surveys, and present data to a client - at the same time discussing the advantages and limitations. The focus is on ...  more »
ISBN-13: 9780852643136
ISBN-10: 0852643136
Publication Date: 11/15/1989
Pages: 160
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Publisher: Hodder Arnold
Book Type: Hardcover
Members Wishing: 0
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