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Converging Media: An Introduction to Mass Communication, Books a la Carte Edition
Converging Media An Introduction to Mass Communication Books a la Carte Edition
Author: John Pavlik, Shawn McIntosh
Converging Media reflects the fundamental changes that digital technologies have made in the way people get their news and entertainment and conduct media commerce. While other Introduction to Mass Communication textbooks on the market cover digital technologies, they do so within the framework of traditional media forms. Pavlik and McIntosh ass...  more »
ISBN-13: 9780205449378
ISBN-10: 0205449379
Publication Date: 8/23/2004
Pages: 576
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Publisher: Allyn & Bacon
Book Type: Paperback
Members Wishing: 0
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