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Conversations with Marketing Masters
Conversations with Marketing Masters
Author: Laura Mazur, Louella Miles
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made...  more »
ISBN-13: 9780470025918
ISBN-10: 0470025913
Publication Date: 3/26/2007
Pages: 248
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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