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Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge
Copycats How Smart Companies Use Imitation to Gain a Strategic Edge
Author: Oded Shenkar
In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. — In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation...  more »
ISBN-13: 9781422126738
ISBN-10: 1422126730
Publication Date: 6/15/2010
Pages: 256
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Publisher: Harvard Business Press
Book Type: Hardcover
Members Wishing: 0
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