Skip to main content
PBS logo
 
 

Search - Copywriting for the Electronic Media: A Practical Guide (Wadsworth Series in Mass Communication)

Copywriting for the Electronic Media: A Practical Guide (Wadsworth Series in Mass Communication)
Copywriting for the Electronic Media A Practical Guide - Wadsworth Series in Mass Communication
Author: Milan D. Meeske
This text helps students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice. Nearly 80 writing assignments and numerous ...  more »
ISBN-13: 9780534066369
ISBN-10: 0534066364
Publication Date: 1/1987
Pages: 367
Rating:
  ?
0 stars, based on 0 rating
Publisher: Wadsworth Publishing Company
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.