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Copywriting for the Electronic Media: A Practical Guide
Copywriting for the Electronic Media A Practical Guide
Author: Milan D. Meeske
This text helps students learn how to write effective commercials for all types of electronic media. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice. Close to 80 writing assignments and numerous examples of actual scripts, st...  more »
ISBN-13: 9780534507541
ISBN-10: 0534507549
Publication Date: 7/9/1997
Pages: 300
Rating:
  • Currently 4.5/5 Stars.
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4.5 stars, based on 1 rating
Publisher: Wadsworth Publishing Company
Book Type: Paperback
Members Wishing: 0
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