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Copywriting for the Electronic Media : A Practical Guide (with InfoTrac)
Copywriting for the Electronic Media A Practical Guide - with InfoTrac
Author: Milan D. Meeske
This text helps students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice. Nearly 80 writing assignments and numerous ...  more »
ISBN-13: 9780534526603
ISBN-10: 0534526608
Publication Date: 7/24/2002
Pages: 320
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Publisher: Wadsworth Publishing
Book Type: Paperback
Members Wishing: 0
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