We see that javascript is disabled or not supported by your browser - javascript is needed for important actions on the site. Read more

What's New - Home - Login

Member $avings: $81,567,404.77 | Books Available: 795,780 | Members Online: 231

Swap Used Books - Buy New Books at Great Prices!

How To Swap Books Sign Up Search submenu

PBS Market (New Books)

Gift Buying Guide

Book Browser Advanced Search Books Posted Today Member Book Reviews Award Winning Books NYT Best Sellers Amazon Best Sellers Most Traveled Copies Club Wish List

Discussion Forums Book Lists

Club Lists My Book Lists My Watched Lists Create a List

Blog Donations

School Donation Program In Memory of... Military Donation Program Friends of PBS

Box-O-Books Maps The Eclectic Pen Fun Stuff

20 Questions Sudoku Bookmark Creator

Top 100

Requests Posts Swappers Referrers Reviewers

Pulse of PBS Spread The Word

Invite Friends Bookmarks Facebook Page Facebook App More Ways...

Photo Gallery Recipes Club Tag Cloud Member Testimonials

Help Center submenu

How To Swap Books Browse Help Docs Ask the Librarian PBS Member Icons Live Help

Kiosk

PBS Market (New Books) Go Shopping Buy Credits Buy PBS Money Upgrade Membership Gift Certificates Transfer Credits

Need Help?

Search - Corporate Communications: Theory and Practice

Corporate Communications Theory and Practice
Author: Joep P Cornelissen

`A welcome and important addition to the limited writing already available on corporate communication. The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important function... more »al area for most corporations in the coming years' - Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA `This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications' - Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels Corporate Communications provides the most comprehensive and up-to-date treatment of the subject including: the criticality of the function; strategies and activities involved; and how it can be managed and organized properly. The book incorporates current thinking and developments on these topics from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day affairs and in their strategic and tactical communication decisions. Illustrative examples and case studies are truly international; based on companies in the United States, United Kingdom, continental Europe and elsewhere. The book provides: insights into the nature of the corporate communication profession; the issues that define this profession; the strategies and activities that fall within its remit; and the ways in which it can be managed and organized in companies and agencies alike. It addresses three important questions: - What is corporate communications, and how can it be defined? - What strategies and activities are central to this profession? - What is the organizational location, status and role of this profession? Important issues (e.g. corporate social responsibility, stakeholder management, integrated communications, reputation management) in managing and organizing corporate communications are all discussed, providing practising managers with appropriate concepts, theories and tools to make better management and communication decisions. Readers will gain a greater appreciation and a more in-depth understanding of the range of topics covered in corporate communication management as well as a means to organize their thoughts about those topics.

ISBN-13: 9780761944362
ISBN-10: 0761944362
Publication Date: 12/7/2004
Pages: 216
Rating:

Currently 3/5 Stars.

3 stars, based on 1 rating

Publisher: Sage Publications Ltd
Book Type: Paperback
Members Wishing: 0
Reviews: Member | Amazon | Write a Review

Top Member Book Reviews

Jennie (JennieNJ09) reviewed Corporate Communications: Theory and Practice on 5/19/2007

Helpful Score: 1

I used this text for a master's class dealing in communication and conflict resolution. The book is a little dry, but has a lot of useful information regarding theory of communications.

Share/Like this Review?

Read All 1 Book Reviews of "Corporate Communications Theory and Practice"

Genres:

Business & Money >> Marketing & Sales >> Marketing
Business & Money >> Skills >> Communications

Back to the Top ↑

Search - Corporate Communications: Theory and Practice

Top Member Book Reviews

Loading...