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Corporate Community Relations: The Principle of the Neighbor of Choice
Corporate Community Relations The Principle of the Neighbor of Choice
Author: Edmund M. Burke, The New Expectations for Today's Corporation
Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies a...  more »
ISBN-13: 9780275964719
ISBN-10: 027596471X
Publication Date: 2/28/1999
Pages: 208
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2.5 stars, based on 1 rating
Publisher: Praeger Paperback
Book Type: Paperback
Members Wishing: 0
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