Skip to main content
PBS logo
 
 

Search - Cotton's Renaissance: A Study in Market Innovation

Cotton's Renaissance: A Study in Market Innovation
Cotton's Renaissance A Study in Market Innovation
Author: Timonthy Curtis Jacobson, George David Smith
Cotton's Renaissance is the story of one of the more remarkable feats in the annals of enterprise. At its center, the book shows how U.S. cotton growers lost half their market share in the 1960s and 1970s and then won it back through highly innovative marketing and organization. To place this unprecedented achievement in perspective, the author...  more »
ISBN-13: 9780521808279
ISBN-10: 0521808278
Publication Date: 9/15/2001
Pages: 346
Rating:
  ?
0 stars, based on 0 rating
Publisher: Cambridge University Press
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.