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Craft Obsession: The Social Rhetorics of Beer
Craft Obsession The Social Rhetorics of Beer
Author: Jeff Rice
Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter ...  more »
ISBN-13: 9780809335282
ISBN-10: 080933528X
Publication Date: 11/9/2016
Pages: 292
Edition: 1st Edition
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Publisher: Southern Illinois University Press
Book Type: Paperback
Members Wishing: 0
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