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Cranfield Research Report Business Case for Customer Relationship Management (Financial Times Series)
Cranfield Research Report Business Case for Customer Relationship Management - Financial Times Series
Author: Simon Knox, Lynette Ryals, Stan Maklan
Companies are increasingly recognising the benefits of adopting a more customer-focused approach to their business. Furthermore, the availability of new technology is enabling organisations to communicate more effectively with their customers and develop a better understanding of their needs. Improving your customer knowledge and meeting their ...  more »
ISBN-13: 9780273650690
ISBN-10: 0273650696
Publication Date: 6/27/2000
Pages: 144
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Publisher: Financial Times Prentice Hall
Book Type: Paperback
Members Wishing: 0
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