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Creating Better Futures: Scenario Planning As a Tool for A Better Tomorrow
Creating Better Futures Scenario Planning As a Tool for A Better Tomorrow
Author: James A. Ogilvy
As a founder and managing director of Global Business Network, James Ogilvy helped develop the technique of scenario planning, which has become an integral part of strategic thinking in both business and government. Now Ogilvy shows how we can use this cutting-edge method for social change in our own neighborhoods. In Creating Better Futures, O...  more »
ISBN-13: 9780195146110
ISBN-10: 0195146115
Publication Date: 2/25/2002
Pages: 238
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Publisher: Oxford University Press
Book Type: Hardcover
Members Wishing: 0
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