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Search - Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising

Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Creating Brand Loyalty The Management of Power Positioning and Really Great Advertising
Author: Richard D. Czerniawski, Michael W. Maloney
How advertising and marketing managers can partner with their ad agencies--to achieve new levels of advertising success. "The vast majority of ads are mediocre--but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing man...  more »
ISBN-13: 9780814405017
ISBN-10: 0814405010
Publication Date: 6/1/1999
Pages: 240
Edition: 1
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Publisher: AMACOM
Book Type: Paperback
Members Wishing: 0
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