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Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation (2nd Edition)
Creating Breakthrough Products Revealing the Secrets that Drive Global Innovation - 2nd Edition
Author: Jonathan Cagan, Craig M. Vogel
For years, Jonathan Cagan?s and Craig M. Vogel?s Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets ? or create entirely new markets. Now, the authors have thoroughly updated their classic book, add...  more »
ISBN-13: 9780133011425
ISBN-10: 0133011429
Publication Date: 10/1/2012
Pages: 350
Edition: 2
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Publisher: FT Press
Book Type: Hardcover
Members Wishing: 0
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