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Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
Creating Competitive Advantage Give Customers a Reason to Choose You Over Your Competitors
Author: Jaynie L. Smith, William G. Flanagan
Why should I do business with you… and not your competitor? — Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them ...  more »
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ISBN-13: 9780385517096
ISBN-10: 0385517092
Publication Date: 4/25/2006
Pages: 240
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Publisher: Currency
Book Type: Hardcover
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