Skip to main content
PBS logo
 
 

Search - Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires

Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
Creating Signature Stories Strategic Messaging that Energizes Persuades and Inspires
Author: David Aaker
Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the n...  more »
ISBN-13: 9781683506119
ISBN-10: 1683506111
Publication Date: 3/6/2018
Pages: 184
Rating:
  ?
0 stars, based on 0 rating
Publisher: Morgan James Publishing
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.