Creating Stores on the Web - 2nd Edition Author:Ben Sawyer, Dave Greely, Joe Cataudella Who better to give advice on creating and running an online store than a successful online store owner? Let an experienced expert save you time and grief by explaining exactly what you need to survive and profit on the Web. From technical, legal, and software issues to marketing, shipping, distribution, ad banners, customer service, and common-s... more »ense philosophy, this book covers everything you need to know to succeed in Web retail.« less