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Creating a Winning E-Business
Creating a Winning EBusiness
Author: H. Albert Napier, Ollie N. Rivers, Stuart Wagner
Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-wor...  more »
ISBN-13: 9780619217426
ISBN-10: 0619217421
Publication Date: 12/22/2005
Pages: 464
Edition: 2
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Publisher: Course Technology
Book Type: Paperback
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