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The Creative Priority : Putting Innovation to Work in Your Business
The Creative Priority Putting Innovation to Work in Your Business
Author: Jerry Hirshberg
How does your company define creativity? Or does creativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity. In <...  more »
ISBN-13: 9780887309601
ISBN-10: 0887309607
Publication Date: 1/30/1999
Pages: 288
Rating:
  • Currently 4.8/5 Stars.
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4.8 stars, based on 2 ratings
Publisher: Collins
Book Type: Paperback
Members Wishing: 0
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