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Creative Strategy in Advertising
Creative Strategy in Advertising
Author: Bonnie L. Drewniany, A. Jerome Jewler
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses...  more »
ISBN-13: 9781133307266
ISBN-10: 1133307264
Publication Date: 1/1/2013
Pages: 352
Edition: 11
Rating:
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Publisher: Wadsworth Publishing
Book Type: Paperback
Members Wishing: 0
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